The honest guide to dropshipping

What is dropshipping?

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product, it purchases the item from a third party and has it shipped directly to the customer. As a result, the merchant never sees or handles the product.

Why use dropshipping?

There are several reasons why a business might choose to use dropshipping:

  1. Low overhead: Since the store doesn’t have to worry about purchasing and storing inventory, it can be run with minimal overhead costs.
  2. Easy to get started: Setting up a dropshipping store is relatively easy, especially when compared to a traditional e-commerce business.
  3. Flexibility: With dropshipping, the store can sell a wide variety of products without having to worry about stocking inventory.
  4. No risk: Because the store doesn’t have to purchase inventory upfront, there is no risk of being stuck with unsold products.
  5. Test products: Dropshipping allows the store to test new products without having to make a large investment in inventory.

How does dropshipping work?

The process of dropshipping typically works like this:

  1. A customer places an order on the store’s website.
  2. The store processes the order and pays the supplier for the product.
  3. The supplier ships the product directly to the customer.
  4. The store receives the difference between the wholesale price and the retail price as profit.

What are the drawbacks of dropshipping?

While dropshipping has many benefits, there are also some drawbacks to consider:

  1. Low margins: Because the store is purchasing the product from a third party, the profit margins can be low.
  2. Quality control: The store is reliant on the supplier to provide high-quality products, and if the supplier makes mistakes or provides low-quality products, it can reflect poorly on the store.
  3. Shipping times: Depending on the supplier and the location of the customer, shipping times may vary, which can lead to unhappy customers.
  4. Limited control: Since the store doesn’t have physical control over the products, it may be more difficult to handle returns and resolve issues with orders.
  5. Competition: Because it is relatively easy to set up a dropshipping store, there is a lot of competition in the market.

How to start a dropshipping business?

Starting a dropshipping business is relatively easy, and there are a few steps to follow:

  1. Choose a niche: The first step in starting a dropshipping business is to choose a niche. It’s important to choose a niche that is in demand and that you are knowledgeable about.
  2. Find a supplier: Once you have chosen a niche, it’s time to find a supplier. There are many websites that can help you find suppliers, such as Alibaba and Oberlo. It’s important to research the supplier to ensure that they are reliable and offer good quality products.
  3. Set up a website: Next, you’ll need to set up a website for your business. There are many e-commerce platforms, such as Shopify and WooCommerce, that make it easy to set up a website and start selling products.
  4. Add products: Once your website is set up, you can start adding products from your supplier. Be sure to add high-quality product images and descriptions to make your products appealing to customers.
  5. Set up payment processing: In order to accept payments from customers, you’ll need to set up payment processing. There are many options available, such as PayPal and Stripe.
  6. Market your store: Once your store is set up and you have products listed, it’s time to start marketing your store. There are many ways to market an e-commerce store, including social media, paid advertising, and content marketing.
  7. Process orders: When an order is placed, you’ll need to process it with your supplier. Be sure to communicate with the customer about any delays or issues that may arise.
  8. Handle returns and customer service: It’s important to have a system in place for handling returns and addressing customer service issues. Be sure to respond promptly to customer inquiries and resolve any issues as quickly as possible.

Tips for success in dropshipping:

  1. Choose a reliable supplier: It’s important to choose a supplier that is reliable and provides good quality products. This will help you avoid issues with returns and unhappy customers.
  2. Offer good customer service: Providing excellent customer service is crucial for the success of any e-commerce business. Be sure to respond promptly to customer inquiries and resolve any issues quickly.
  3. Have a unique value proposition: In order to stand out in a crowded market, it’s important to have a unique value proposition. This could be offering a unique product, competitive pricing, or excellent customer service.
  4. Use social media: Social media is a powerful tool for marketing an e-commerce business. Be sure to use social media to connect with customers and promote your products.
  5. Continuously improve: It’s important to continually evaluate and improve your dropshipping business. This could mean adding new products, improving your website, or finding new marketing strategies.

If you want to save time, it is recommended to get a readymade dropshipping store from Sitefy.


Dropshipping can be a great way to start an e-commerce business with minimal overhead costs. However, it’s important to carefully research suppliers and continually work on improving your business in order to be successful. By offering high-quality products, providing excellent customer service, and continuously improving, you can build a successful dropshipping business.

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